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Carla’s Journal — Finally Coming Together

As we are dashing to the finish line, I figured I would give you all a quick update on the progress of the DashBar! Since my last post, things have gotten even more hectic, but we’ve come a long way from where we started. Bringing to life this new venture hasn’t been easy, but man do I love a challenge! 

For starters, several months ago we hired a team of designers to start curating our space in Brickell and transform it into the complete DashBar experience. Now I’ve always had a taste for the finer things in life, but I know when a budget is necessary. Instead of focusing on my “beer” budget, our designers opted instead to follow my “champagne” taste and ended up spending over twice my initial budget!! Yikes! Nevertheless, the space is beginning to look amazing, and we’ve got lots of other big things in the works.  

As of a couple of weeks ago, we’ve started interviewing public relations teams, which was a much-needed step in the journey of our salon. We’re pleased to announce that we’ve hired a PR agency, Gnazzo Group, another female-owned company which is highly regarded to spearhead our marketing efforts! We’re revolutionizing the modern beauty industry, and we want everyone to know it! Our goal is to reach as many of you beautiful people as possible and show you our way of giving you Fast. Casual. Beauty. Once you discover DashBar, you will never go back to the old way of how your beauty services are performed.

Perhaps the most exciting news of all is the creation of our patent pending and top-secret PollyDash Chair. The PollyDash is the final step, the key in the door, the piece de resistance of the entire concept behind DashBar. After over a year of hard work conceptualizing, designing, and revising this truly one of a kind chair, we finally have our patent pending PollyDash Chair which is currently in production!! It’s glamorous, sleek, and efficient. Seeing the physical rendition of PollyDash makes me feel like it’s all finally coming together. In the coming weeks we will tell you more about what makes the PollyDash so special. 

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Aside from the usual design and construction delays, I’m feeling more excited than ever for the launch of our salon-spa and PollyDash will certainly be a game changer. There’s been ups, there’s been downs but I know it’ll all be worth it. Every problem can be worked through as long as you stay committed and focused. Any time I start stressing over the little (or not so little) things, I remember the purpose of it all: to improve the quality of life for the millions of mothers, wives, working women, college students, and all the rest who want to look their best in half the time. 

I can hardly contain my excitement for the launch of DashBar! Stay tuned as we grow closer to our grand opening launch and don’t forget to sign up for our newsletter. I’ll keep you up to date on all the latest news, updates, and developments of DashBar!

With Love,

Carla Oliva